Who asks on Reddit
Business owners and founders ask who to hire or how to scope a website rebuild, an SEO audit, a paid acquisition campaign or an MVP build. They often share their budget range and timeline right in the post.
Because they are asking peers rather than filling out a vendor form, they share the real constraints that matter: what they tried before, why it failed, and what would make them switch today.
Where the buyers hang out
Look at the subreddits where your clients ask for help (small business, ecommerce, startups), not only where agencies talk to other agencies. One helpful breakdown in a client forum beats ten posts in a peer group.
When you paste your URL into Relead, it picks the communities that match your specific product and reads their promotion rules so you know which ones allow links, which allow plain mentions, and which require pure advice.
Phrases that signal buying intent
In agencies, the best leads rarely look like a formal RFP. They look like a frustrated question or a comparison thread:
- What is a realistic budget to hire someone for [project]?
- Should we hire an agency or a freelancer for [channel] at our stage?
- Burned by our last agency on [service], what should we look for next time?
- How do I fix [problem] on our site before Q4 traffic hits?
What a good reply looks like
When someone asks a hiring question, twenty agencies flood their DMs with copy-paste pitches. Stand out by answering their scoping question in public, pointing out the red flags to watch for, and never begging for a DM.
Relead reads the post and the top comments already on the thread before drafting your reply, so your answer addresses the author's exact setup instead of repeating generic advice.
What Relead runs for you every week
Once your project is active, Relead sweeps your subreddits twice a day for new buyer threads, ranks them from 50 to 99 for intent, and drafts a rule-safe reply for each one. It also schedules two or three original post drafts a week on random days so you build a steady reputation in agencies communities.